Sherin Ashraf

Sherin Ashraf is a Senior Industry Consultant at Hexagon ALI, based in the United Arab Emirates, with more than 14 years of experience in driving digital transformation. Her expertise focuses on asset information management and digital transformation, ensuring operational efficiency and alignment with strategic goals throughout the asset lifecycle. She has been instrumental in tailoring innovative solutions to meet the evolving needs of businesses. Prior to joining Hexagon, she worked for over a decade at a leading national oil and gas company, where she was responsible for analyzing, developing, and implementing technical applications for asset and project management. As part of her responsibilities, she has led IT knowledge transfer and conducted training sessions in support of emerging technologies. A passionate advocate of digital transformation and asset management, she is currently pursuing her doctorate, researching factors that enable agile, data-driven projects in the oil and gas sector of the UAE.